The New Yorker is seeking an experienced and creative journalist to lead its social media efforts across platforms, both established and emerging. The ideal candidate will contribute to overall digital strategy, identify partnership opportunities, and seek ways to extend the weekly magazine and Web site’s reach across social networks through the creation of compelling social content. The director of social media leads the social media team and supervises their work as they collaborate with the editorial and communications teams to translate The New Yorker’s short-form, long-form, and visual reporting to social networks. These venues mark many visitors’ principal encounter with the brand. As such, the director must possess excellent writing and editing skills, a passion for digital journalism and social media, and a deep interest in the stories and issues regularly covered by The New Yorker.
- Oversee social media strategy for all content from the magazine, Web site, events, and brand extensions (e.g. “The New Yorker Radio Hour,” “The New Yorker Movie Club”) across platforms, including Facebook, Twitter, Instagram, Instagram Stories, Tumblr, and Flipboard.
- Translate The New Yorker’s singular reporting, style, and voice to social platforms and mobile push alerts, creating shareable content that remains true to the brand.
- Manage the social media team, including overseeing and taking part in the writing, editing, and posting of content.
- Set the social media team’s schedule for daily news coverage, breaking news events, and special events.
- Work closely with The New Yorker’s senior leadership on the brand’s overall digital strategy.
- Collaborate with the audience development and data analytics teams to maximize stories’ reach and insure the brand is meeting site-wide growth goals.
- Develop and communicate social best practices across the organization(editorial, consumer marketing, events, photo, design, etc.).
- Advise New Yorker writers and editors on social strategies and ways to increase their individual social presence.
- Insure The New Yorker is an early innovator on emerging platforms and abreast of the latest social media trends.
- Identify opportunities to leverage the New Yorker’s robust archive.
Desired Skills & Qualifications:
- At least five years’ experience in a social media and journalism role.
- A knowledge of and interest in the history, style, and voice of The New Yorker.
- A demonstrated ability to maintain and increase social audiences.
- Exceptional communication skills, both written and verbal.
- Excellent editorial judgment, particularly during breaking news and other politically or culturally sensitive events.
- The ability to manage multiple projects at once, with various lead times.
- Meticulous attention to detail.
- Familiarity with analytics and listening tools including CrowdTangle, Google Analytics, Parse.ly, Social Flow, and Dash Hudson.
About Condé Nast:
Condé Nast is a premier media company renowned for producing the highest quality content for the world’s most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel. The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.
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